- Compiling a semantic query kernel: an analysis of keyword phrases and site terms, query analysis in search engines.
- Assessment of the visibility of the site in the search engines:
- the main trends;
- the visibility of the site in individual search engines;
- Analysis of site traffic:
- total attendance of the site;
- traffic sources;
- traffic from search engines;
- Traffic for search queries;
- "quality" of the site's audience;
- Recommendations for text correction of site pages:
- correction of typical site pages;
- Text optimization of the main page;
- creating additional thematic pages if necessary.
- Recommendations for improving the ergonomics of the site.
The result of the work on the first stage will be the prepared semantic core of the site and a list of primary tasks (for the internal needs of the Contractor) to improve the visibility of the site content.
3. Description of works on search promotion
In the course of search promotion, the Customer's site is constantly audited with the subsequent technical and text correction of the site.
Monthly, the Customer is provided with a report on the results of the search engine promotion, in which the dynamics of the site visibility, attendance of the site according to the targeted requests are recorded, and the tasks for correcting the site are made to improve its visibility.
The complete composition of the proposed works:
- Tracking changes in the main characteristics of the site according to the data of the main search engines (authority parameters - TIC, PR, number of pages in the index, number of links);
- The analysis of statistics of attendance of a site and sources of the traffic;
- In the event of changes in the ranking rules of sites by search engines, response measures;
- Constant analysis of the correctness of the site in terms of search engines;
- On the basis of the analysis of the site and with immediate need - the implementation of additional work on the technical and text correction of the site to improve its visibility in search engines;
- Search for sites for posting articles to form an information field;
- Constant monitoring of the quality of the work of posted articles and the strengthening of the information field through the search for more efficient resources;
- Regular adaptation of the promotion strategy;
- Analysis of the effectiveness of the activities carried out with the provision of a detailed report on the traffic to the site of traffic sources and information on visitors (the form of the report is adjusted depending on the needs of the customer)
Separately note that the list of works on search engine promotion can include SEO-copywriting services.
In addition to the monthly report, the Customer is provided, as necessary, with oral and written consultations on further strategy, optimization and details of the site's search promotion.
Тhe result of the work will be obtaining the desired result: an increase in the number of visitors and conversion of the site.